Hey. I'm Anna.
Part coach, part painter,
full-time Why Not.
About Anna
Painter. Coach. Experience Creator. Colour explorer with ink under her nails and a slightly crooked studio in Wevelgem, Belgium.
"Paint is my language for what can't be said. A metaphor, a mirror, a little rebellion against doing it all right."
How I got here
For most of my twenties, I was in constant motion. Wanderlust carried me across continents — New Zealand's wild coasts, temples tucked into Asian jungles, the forests of Canada, the buzz of Australia. I picked up colours and textures like souvenirs. I shifted careers just as often: hotel management, sales, field marketing, business development.
Eventually, curiosity led me somewhere unexpected: studying psychological counselling, going through my own deep inner work, and getting honest. That's where things started to shift. I stopped trying to meet other people's expectations and started asking bigger questions.
What does success actually mean to me? What if I didn't have to prove anything? What if it's okay not to have the answer yet?
When Studio Villekulla came to life, so did the permission to try everything. Brushes, sure. But also park sand. Kitchen towels. Chalk. Fire. Each technique brings a different emotion alive. Some pieces begin with an idea.
Some just happen, like curiosity got paint on its hands and went running.
My Approach
I work at the crossroads of creativity and coaching, where reflection meets expression and clarity meets courage. Through play, art, and imperfection, I help people peel back the layers of "should" and return to something more honest. Growth that has roots. Growth that feels like coming home to yourself.
I've also lived the messy parts: starting over, crossing borders, rebuilding from scratch. That's where the art comes in — not as decoration, but as a way through. In my world, growth isn't polished. It's layered, textured, and beautifully human.
Four ways curiosity shows up in my world
Creative Playground
Two hours where your inner critic gets a coffee break and your curiosity finally makes the rules. No experience needed. No right way. Just colour, mess, and whatever wants in.
Coaching
The space where I help you find your own rhythm again. Deep listening, gentle rebellion, and a touch of humour — because growth doesn't have to feel heavy.
Experience Creator
Building small, crooked, rebellious corners at festivals, tradeshows and events where people can step out of performance mode for five minutes and just exist.
Art
Where words take a nap and colour takes over. Scribbles, layers, texture — my favourite way to untangle thoughts and make a beautiful mess.
Whether you're curious, stuck, or just wondering — let's talk.
Coaching, a workshop, an experience you want to build together. I'd love to hear what's on your mind.